Automotive Dealerships

FTC Safeguards Rule Compliance

The only full-service solution on the market, managing 100% of the FTC regulations in-house for your dealership.

Learn how we work with the National Automotive Dealers Association (NADA) as the FTC Experts.

Join us and NADA to view our most recent webinar on FTC Compliance.

The truth is there are a lot of companies with limited cybersecurity experience claiming to be able just to buy tools or automate this compliance need.

After protecting countless dealerships, communicating with the FTC directly, and educating through webinars and national events that is not the case.

“We have IT, don’t they provide cybersecurity?”

Traditional IT elements and cybersecurity experts have distinct roles and responsibilities within an organization's technological infrastructure. The fundamental difference lies in their specialized skill sets and objectives.

IT professionals develop and manage systems for optimal efficiency and productivity. In contrast, cybersecurity experts employ specialized tools and strategies to mitigate risks, conduct vulnerability assessments, penetration testing, and establish robust security protocols. We work directly with IT elements in a seamless partnership to protect our clients while meeting all compliance requirements. IT elements should not be dual-hatted and auditing themselves.

Justin Shanken speaking at 2023 National Automotive Dealerships Association (NADA) National Convention on FTC Safeguards Rule.

Black Breach speaking at the 2023 NADA National Convention Live Stage on FTC Safeguards Rule.

Don’t take the Liability and Workload Alone

Failing to meet cybersecurity compliance for the FTC Safeguards Rule can result in significant business liability. Non-compliance can expose businesses to financial penalties, legal action, and reputational damage.

The Federal Trade Commission (FTC) has broad authority to enforce compliance and can impose fines of up to $43,792 per violation.
Consumers may also initiate lawsuits against non-compliant businesses, seeking damages for any harm resulting from data breaches or improper handling of personal information.
The negative publicity and loss of customer trust can have long-lasting effects on a company's brand reputation and growth prospects.
Therefore, businesses must prioritize cybersecurity compliance to reduce the substantial liabilities associated with non-compliance with the FTC Safeguards Rule.

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